Introduction
This Privacy Policy explains how MattressHQ, an affiliate-supported review and comparison site operated by Deal Central Solutions, collects, uses, shares, and protects information when visitors access the site. It covers information collected through pages, forms, advertising links, and related site features. By using the site, visitors acknowledge that some data collection is necessary for basic operation, analytics, and referral tracking. As with most online publishing sites, results vary based on browser settings, device configuration, and advertising preferences.
Information We Collect
The site may collect information directly and automatically. This can include contact form submissions, cookie data, analytics events, referrer information, device and browser details, approximate location derived from IP address, and ad-platform click identifiers such as gclid, msclkid, wbraid, and gbraid. The site may also receive information about page visits, link clicks, and conversion events from advertising platforms and analytics tools. Some data is collected in a way that may not identify a visitor by name, though combinations of data can sometimes be linked to a device or browser session.
- Contact form details that visitors choose to submit
- Cookies and similar identifiers
- Analytics and measurement data
- Referrer and campaign information
- Device, browser, and interaction data
- Ad click identifiers such as gclid, msclkid, wbraid, and gbraid
How We Use Information
Information is used to operate the site, measure traffic, understand content performance, track referral conversions, and respond to questions or privacy requests. The site may also use this information to improve navigation, monitor for technical issues, and maintain advertising attribution. Some customer reviews and platform signals may help shape editorial placement or comparison tables, but individual experiences may differ and results vary based on product, timing, and advertising source.
Third Parties
The site may share or disclose certain information with third parties that help run the website and support referral tracking. These third parties may include Google Ads, Microsoft Ads, affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, as well as the site’s hosting provider and email provider. These parties may process data according to their own privacy practices and settings.
- Google Ads
- Microsoft Ads
- MaxBounty
- DFO Performance
- ClickBank
- MaxWeb
- BuyGoods
- Hosting provider
- Email provider
Some third parties may use cookies, pixels, or similar technologies to measure ad performance or attribute sales. The site does not control those third-party systems, and their practices may differ from this policy.
Cookies & Similar Technologies
Cookies and similar technologies help the site remember preferences, measure traffic, and support affiliate and advertising attribution. These tools may store session information, consent settings, and campaign identifiers. Visitors can usually manage cookies through browser settings, though blocking certain cookies may affect site functionality or prevent some tracking from working correctly. The site may also use analytics tags and advertising pixels that operate alongside cookies.
Your Rights
Depending on a visitor’s location, rights may include access to personal information, deletion requests, correction in some circumstances, and the ability to opt out of targeted advertising or certain disclosures. Where applicable, GDPR, CCPA, and similar privacy laws may provide additional rights or notice requirements. To exercise rights, a visitor can contact the site using the details below. Requests may require verification, and some information may be retained where legally permitted or required.
- Access to information held about a visitor
- Deletion or removal requests where applicable
- Opt-out of targeted advertising or certain data sharing
- Limits on use of sensitive data, where recognized by law
Data Retention
Information is retained only as long as reasonably necessary for the purposes described in this policy, including analytics, security, recordkeeping, legal obligations, and dispute resolution. Contact form submissions may be kept for an appropriate period so the site can respond to inquiries and maintain business records. Retention periods can vary based on the type of information, applicable law, and technical needs. When data is no longer needed, the site may delete it or anonymize it where feasible.
Contact for Privacy Requests
Privacy requests, questions, or deletion inquiries may be sent to support@dealcentralsolutions.com. The legal entity responsible for privacy administration is Deal Central Solutions.
PO Box 1681
Westerville, OH 43086
Visitors should include enough detail for the request to be reviewed, though responses may depend on applicable legal requirements and the information available in the site’s records.